Thursday, November 2

All times in Central Daylight Time and subject to change. 

 

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7:00am - 8:00am

Morning Wellness Activity - STRONG Nation

Stop counting the reps. Start training to the beat. STRONG Nation is a high intensity workout that combines body weight, muscle conditioning, cardio and plyometric training moves synced to motivating upbeat music that has been specifically designed to match every single move. Every squat, every lunge, every punch and upper cut is driven by the music, helping you make it to that last rep, and maybe even five more. Variations through modifications and progressions will be provided and all fitness levels are welcome! Join us for this fun high calorie burning workout to kickstart your day! Take a sneak peek here:

Kelly Bullard, Exercise & Sports Science, MS, Zumba® Education Specialist (ZES), International Fitness Presenter, Master Trainer for STRONG Nation

102 C, Street Level, Baird Center 

8:00am - 2:00pm

Registration Open

1st Floor Ballroom AB Foyer, Baird Center

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9:00am - 9:15am

A Morning Brew Awakening

Get the rundown on the age-old Wisconsin tavern tradition of the Meat Raffle! 

Ballrooms A+B, Street Level, Baird Center 
 

9:15am - 10:15am
Jay Samit 

Ballrooms A+B, Street Level, Baird Center 

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10:15am - 10:45am

A Toast to Excellence: Ad Awards Finalists Unveiled
Episode III
Ballrooms A+B, Street Level, Baird Center 

 

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11:00am - Noon

Matt Scott

Ballrooms A+B, Street Level, Baird Center 

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Noon - 2:00pm

Trade Show & Luncheon

Exhibit Hall A, Upper Level, Baird Center 

 

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2:15pm - 3:15pm

Breakout Sessions (1-5)

Street Level, Baird Center

 Breakout 1 

Brewing the Winning Blend: Unleashing the Best in Winner Awareness
Lottery winners are everywhere. Some win a little. Some win a lot. Some play every day and some win on their very first try. No matter who they are or how they play, celebrating and publicizing winner stories – both the player and retailer – is an essential function of every lottery marketing and communications team. This panel will focus on the best ways to use winner content and the best ways to create winner awareness, for anonymous and public wins.

John Martin, Director, Maryland Lottery and Gaming Control Agency

Stephanie Weyant Fidler, Deputy Executive Director, Marketing & Product Development, Pennsylvania Lottery

Chris Rodgers, Deputy Director Marketing & Products, Arizona Lottery

Jennifer Seymour, Vice President, Lottery Product Management, IGT
Adam Owens, Communications Manager, North Carolina Education Lottery

Moderator - Terri Rose, Brand Management & Communications, North Carolina Education Lottery

102 AB, Street Level, Baird Center

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 Breakout 2 

Savoring Success: Brewing the Perfect Recipe for Retail Incentives

Are all your retailers performing at their best? Do they ask every player about adding Power Play or Megaplier? Are they following ticket planograms? Would they do better with the help of an extra incentive? Maybe some extra cash, free tickets, merchandise, or a fancy light-up ticket menu board would be enough for some retailers to give a little extra love to lottery, resulting in helping you to achieve your goals. In this breakout session you'll learn about some creative ideas to enhance retailer compensation. You'll hear from several lotteries about successful retailer short-term incentives or promotions where retailers were compensated a little extra for going the extra mile. Maybe it will spark some takeaways you can use too!
Amy Drooker, Chief Revenue Officer Kentucky Lottery Corp.

Clayton Atkinson, VP of Sales, Hoosier Lottery

Robert Tirloni, Lottery Operations Director, Texas Lottery Commission

Brad Thompson, Vice President, Sales and Marketing, Pollard Banknote

Moderator – Vicki Holets, Marketing Manager, Minnesota State Lottery

103 AB, Street Level, Baird Center

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 Breakout 3 

Aroma of Opportunity: Tempting Lotto Promotions and Special Offers

As with any product, sometimes sales are high and sometimes sales are low; sometimes a product will coast just fine on its own, and sometimes it needs a little push. Lottery games are no different. With ever-growing competition from outside the lottery, not to mention the large number of lottery games being offered, some lotto games just need a little something to bring players back, or to get new players on board, even if only offered for a limited time. In this session, we will hear from lotteries about the limited time promotions and strategies that brought out the best in their games, through excitement, innovation, and the chance for players to get more bang for their buck.
Wade LaRoche, Director of Advertising and P.R., South Dakota Lottery

Ryan Koppy, Sales and Marketing Manager, North Dakota Lottery

Scott Chavkin, Marketing Director, Colorado Lottery

Richard Bateson, Chief Commercial Officer, INTRALOT
Moderator - Gretchen Corbin, President & CEO, Georgia Lottery Corp.

103 D, Street Level, Baird Center

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 Breakout 4 

Talent on Tap: Mastering the Art of Recruiting the Perfect Fit
We’ve all done it. You know, dropped the F-Bomb. No, not that F*%#-Bomb – the one that is so much more than a simple word, the one that comes with all sorts of complexity … FIT. A candidate looks fantastic on paper, but then you wonder, will they “fit”? When you use the F-Bomb are you considering your identities, influence, or impact in a hiring process? Join Lo Klink to learn more about this concept and how it can be harmful or helpful to our hiring processes.
Lauren “Lo” Moser Klink, Associate Director for Special Awards and Student Engagement at the Office of Student Financial Aid at the University of Wisconsin-Madison

101 B, Street Level, Baird Center


 Breakout 5 

Sip and Predict: Sales Forecasting Success and Strategies

Not all sales forecasting methods are created equal. Accurate sales forecasts allow business leaders to make smarter decisions when setting goals, creating budgets, and reviewing other revenue impacting factors. In this session we will discuss the most effective forecasting methods available and how each might yield different results while adding value to an organization. 
Justin Rock, Deputy Secretary of Product and Sales, Florida Lottery

Stephen Schelb, Instant Game Marketing Research Analyst, Wisconsin Lottery

Ross Carter, Research Manager, Missouri Lottery

Leslie Badger, Vice President of Lottery, Scientific Games

Moderator - Jon Roth, Chief Revenue Officer, Iowa Lottery

102 DE, Street Level, Baird Center

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3:30pm - 4:30pm

An International Mix: Global Lottery Insights
Rebecca Paul, President and CEO, Tennessee Education Lottery Corporation/President, World Lottery Association
Younes El Mechrafi, CEO, la Marocaine des Jeux et des Sports (MDJS)
Andreas Kötter, Chief Executive Officer, WestLotto 
Callum Mulvihill, Chief Commercial Officer, The Lottery Corporation
Moderator - Sarah Taylor, Executive Director, Hoosier Lottery

Ballrooms A+B, Street Level, Baird Center 

 

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4:45pm - 5:30pm 

WILL Reception 

102 C, Street Level, Baird Center 

 

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6:30pm - 10:00pm

Cheers to You! A Night of Celebrating Awards and Partnerships 

NASPL is breaking free from the banquet hall of years past and bringing the final night celebration to the Fiserv Forum! Prepare to step into the home of the Milwaukee Bucks as we proudly present a final celebration of partnership – where innovation, collaboration and achievement take place. This extraordinary event will include the announcement of advertising winners shown center court on the jumbotron, including the coveted Best of the Batch. The sounds of DJ Shawna, the official DJ of the Milwaukee Bucks, will keep the night movin'. Be mesmerized with Sky Bar views that overlook the Milwaukee skyline. Tour the Fiserv – and yes, that includes Giannis' locker. Shoot some hoops courtside. Enjoy countless good eats and drinks. This night was crafted with you in mind – let's savor the experience of brewing the best moments all week with a final night that is one for the books.
Fiserv Forum
​Transportation departs Hilton Hotel @ 6:15 PM, 6:30 PM and 7:00 PM
Transportation departs Fiserv @ 9:30 PM and 10:00 PM