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Get ready to savor the Best of the Best at NASPL 2023! Our keynote speakers and breakouts will feature “master brewers” within their craft. These sessions will offer a blend of different styles and flavors, including an International panel and a Fan Engagement panel comprised of representatives from the Green Bay Packers, Milwaukee Brewers and Milwaukee Bucks. We look forward to having you join us for a refreshing and enriching experience that is sure to leave you inspired and thirsty for more. Cheers!


NASPL 2023 will be emceed by Rusty Schultz, Executive Vice President of Operations, Platform Communications


Our voice-over work for NASPL 2023 will be done by Kyle Jackson

Tuesday, October 31
All times in Central Daylight Time and subject to change. 

8:30am - 7:00pm 

Registration Open
1st Floor Ballroom AB Foyer, Baird Center

4:00pm - 4:30pm 

Opening Ceremonies 
Greetings to you from the Dairy State! There will be polka music. There will be a warm Wisconsin welcome. And yes … there will be cheese! Here’s to the beginning of an unforgettable week of brewing excellence, camaraderie and partnerships. We're so excited to have you here!
Ballrooms A+B, Street Level, Baird Center


4:30pm - 5:00pm 

Best New Games Presentation
The Buddy Roogow Innovation Awards for Best New Instant Games are named in honor of the late Buddy Roogow. These awards recognize the efforts made to create and convey the innovative characteristics of new instant games, and for their increased sales potential. Together, let’s delve into this year’s best, and announce the achievements of these well-deserved finalists and winners.
Ballrooms A+B, Street Level, Baird Center

5:00pm - 5:30pm 

Polka and Brews Mixer 
Polka, drinks and good eats! Before the grand opening of the tradeshow, enjoy a drink and network with old and new friends alike, all while listening to the lively music that is the Wisconsin State Dance!

Exhibit Hall A Pre-Function Area, Baird Center


5:30pm - 7:30pm

Wickedly Delicious: A Taste of Wisconsin Trade Show Reception
Taste of Wisconsin meets Halloween in this epic Trade Show reveal! Experience the delicious food that Wisconsinites know and love, and visit the many captivating vendor booths that fill the trade show floor. It's sure to be a hauntingly good time!

Exhibit Hall A, Upper Level, Baird Center 

Wednesday, November 1
All times in Central Daylight Time and subject to change. 


7:00am - 8:00am 

Morning Wellness Activity - Wisconsin Bootcamp 

Fit Pro MKE ( is excited to host a Wisconsin-themed Fitness Boot Camp designed for participants of all ages and fitness levels. Fitness trainers Nick Holtzman, Troy Brooks, Laquita Brooks, and Tim Sabin will each run a Wisconsin themed fitness station that will work your whole body, making you sweat and pumping your muscles and core up! The stations will be as follows:

  • Milwaukee Bucks station: Tim will take you through Basketball related exercises for every level that will get you sweating and feeling explosive just like our Champion Milwaukee Bucks team!

  • Badgers station- Laquita will incorporate Tabata style strength and core work that will bring out your inner athlete!

  • Old Milwaukee- Troy will go old school but extra effective- emphasizing proper form and technique that will pump up the whole body!

  • Bradford Beach style- Even though we are a long way from summer, Nick will be doing beach ready exercises that will make you sweat, pump up those "beach" muscles and get you ready for our finest beach by the lakefront, Bradford Beach!

As stated above, this workout will be fun, encouraging, and suitable for all fitness levels and ages! We look forward to seeing you all there! 

102 C, Street Level, Baird Center 

8:00am - 6:00pm
Registration Open
1st Floor Ballroom AB Foyer, Baird Center



8:45am - 9:00am

A Morning Brew Awakening
Step into the world of rural Wisconsin where cow milking takes center stage! Get ready to cheer on the challengers in this cow milking contest that will put their skills and speed to the test, as hands-on milking meets friendly rivalry. Watch them roll up their sleeves, grab a stool and fill the bucket. Who will be the best milker around?
Ballrooms A+B, Street Level, Baird Center 



9:00am - 10:00am

Colonel Nicole Malachowski
Ballrooms A+B, Street Level, Baird Center 



10:00am - 10:30am

A Toast to Excellence: Ad Awards Finalists Unveiled
Episode I
Ballrooms A+B, Street Level, Baird Center 


10:45am - 11:45am

Infusing Insights: Discussion with Level 1 Associate Members
IGT, Scientific Games, Intralot, Pollard Banknote 
Jay Gendron, Chief Operating Officer of Global Lottery, IGT
Pat McHugh, CEO, Scientific Games

Doug Pollard, Co-Chief Executive Officer, Pollard Banknote and NeoPollard Interactive
Nikos Nikolakopoulos, Chief Executive Officer, INTRALOT, Inc.

Moderator - Rebecca Paul, President and CEO, Tennessee Education Lottery Corporation/President, World Lottery Association
Ballrooms A+B, Street Level, Baird Center


11:45am - 12:15pm

A Toast to Excellence: Ad Awards Finalists Unveiled
Episode II
Ballrooms A+B, Street Level, Baird Center 

12:15pm - 2:15pm

Trade Show & Luncheon
Exhibit Hall A, Upper Level, Baird Center 


2:15pm - 2:45pm

PGRI Hall of Fame Induction
Ballrooms A+B, Street Level, Baird Center


2:45pm - 3:30pm

John McHugh
"Purpose and Compassion at Work at its Best"
Ballrooms A+B, Street Level, Baird Center 


3:45pm - 4:45pm 

Crafting Connections: The Perfect Recipe for Fan Engagement
What do the Green Bay Packers, Milwaukee Bucks and Milwaukee Brewers have in common? Not only are they three of Wisconsin's most celebrated teams, but their fans are some of the most loyal in the country. Join representatives from these teams as they share insights, stories and strategies of fan loyalty and engagement. Their winning approaches are sure to get your own creativity brewing with ideas to take away!
Tom Hecht, Vice President - Consumer Experience, Milwaukee Brewers
Gabrielle Dow, Vice President of Marketing and Fan Engagement, Green Bay Packers
Matt Pazaras, Chief Business Development & Strategy Officer, Milwaukee Bucks
Moderator - Gary Grief, Executive Director, Texas Lottery Commission

Ballrooms A+B, Street Level, Baird Center
4:45pm - 6:45pm
Trade Show 
Exhibit Hall A, Upper Level, Baird Center 

7:00pm - 11:00pm

A Toast to Greatness: A Lottery Industry Soiree 

Embark on a journey through time as we bring you a captivating fusion of the lotteries of past and present. Get ready to experience the glamour, elegance and exuberance of two iconic eras combined into one unforgettable night. From the dazzling flapper style and jazz rhythms of the past to the neon colors and bold sounds of the 80s and 90s, this All-Delegate Event is a celebration of the past that transcends decades. Join us for a night of vintage charm and vibrant nostalgia.
Brought to you by IGT, Scientific Games, Intralot, Pollard Banknote and NASPL

Transportation departs Baird Center @ 6:45pm, 7:30pm
Transportation departs Hilton Hotel @ 7:15pm, 8:00pm 
Transportation departs Pritzlaff @ 8:45 PM, 9:30 PM, 10:15 PM and 11:00 PM

Thursday, November 2

All times in Central Daylight Time and subject to change. 


7:00am - 8:00am

Morning Wellness Activity - STRONG Nation

Stop counting the reps. Start training to the beat. STRONG Nation is a high intensity workout that combines body weight, muscle conditioning, cardio and plyometric training moves synced to motivating upbeat music that has been specifically designed to match every single move. Every squat, every lunge, every punch and upper cut is driven by the music, helping you make it to that last rep, and maybe even five more. Variations through modifications and progressions will be provided and all fitness levels are welcome! Join us for this fun high calorie burning workout to kickstart your day! Take a sneak peek here:

Kelly Bullard, Exercise & Sports Science, MS, Zumba® Education Specialist (ZES), International Fitness Presenter, Master Trainer for STRONG Nation

102 C, Street Level, Baird Center 

8:00am - 2:00pm

Registration Open
1st Floor Ballroom AB Foyer, Baird Center

9:00am - 9:15am

A Morning Brew Awakening

Get the rundown on the age-old Wisconsin tavern tradition of the Meat Raffle! 

Ballrooms A+B, Street Level, Baird Center 

9:15am - 10:15am
Jay Samit 

Ballrooms A+B, Street Level, Baird Center 

10:15am - 10:45am

A Toast to Excellence: Ad Awards Finalists Unveiled
Episode III
Ballrooms A+B, Street Level, Baird Center 


11:00am - Noon

Matt Scott
Ballrooms A+B, Street Level, Baird Center 


Noon - 2:00pm

Trade Show & Luncheon
Exhibit Hall A, Upper Level, Baird Center 


2:15pm - 3:15pm

Breakout Sessions (1-5)

Street Level, Baird Center

 Breakout 1 

Brewing the Winning Blend: Unleashing the Best in Winner Awareness
Lottery winners are everywhere. Some win a little. Some win a lot. Some play every day and some win on their very first try. No matter who they are or how they play, celebrating and publicizing winner stories – both the player and retailer – is an essential function of every lottery marketing and communications team. This panel will focus on the best ways to use winner content and the best ways to create winner awareness, for anonymous and public wins.

John Martin, Director, Maryland Lottery and Gaming Control Agency

Stephanie Weyant Fidler, Deputy Executive Director, Marketing & Product Development, Pennsylvania Lottery

Chris Rodgers, Deputy Director Marketing & Products, Arizona Lottery

Jennifer Seymour, Vice President, Lottery Product Management, IGT
Adam Owens, Communications Manager, North Carolina Education Lottery

Moderator - Terri Rose, Brand Management & Communications, North Carolina Education Lottery

102 AB, Street Level, Baird Center


 Breakout 2 
Savoring Success: Brewing the Perfect Recipe for Retail Incentives

Are all your retailers performing at their best? Do they ask every player about adding Power Play or Megaplier? Are they following ticket planograms? Would they do better with the help of an extra incentive? Maybe some extra cash, free tickets, merchandise, or a fancy light-up ticket menu board would be enough for some retailers to give a little extra love to lottery, resulting in helping you to achieve your goals. In this breakout session you'll learn about some creative ideas to enhance retailer compensation. You'll hear from several lotteries about successful retailer short-term incentives or promotions where retailers were compensated a little extra for going the extra mile. Maybe it will spark some takeaways you can use too!
Amy Drooker, Chief Revenue Officer Kentucky Lottery Corp.

Clayton Atkinson, VP of Sales, Hoosier Lottery

Robert Tirloni, Lottery Operations Director, Texas Lottery Commission

Brad Thompson, Vice President, Sales and Marketing, Pollard Banknote

Moderator – Vicki Holets, Marketing Manager, Minnesota State Lottery

103 AB, Street Level, Baird Center

 Breakout 3 

Aroma of Opportunity: Tempting Lotto Promotions and Special Offers

As with any product, sometimes sales are high and sometimes sales are low; sometimes a product will coast just fine on its own, and sometimes it needs a little push. Lottery games are no different. With ever-growing competition from outside the lottery, not to mention the large number of lottery games being offered, some lotto games just need a little something to bring players back, or to get new players on board, even if only offered for a limited time. In this session, we will hear from lotteries about the limited time promotions and strategies that brought out the best in their games, through excitement, innovation, and the chance for players to get more bang for their buck.
Wade LaRoche, Director of Advertising and P.R., South Dakota Lottery

Ryan Koppy, Sales and Marketing Manager, North Dakota Lottery

Scott Chavkin, Marketing Director, Colorado Lottery

Richard Bateson, Chief Commercial Officer, INTRALOT
Moderator - Gretchen Corbin, President & CEO, Georgia Lottery Corp.

103 D, Street Level, Baird Center

 Breakout 4 

Talent on Tap: Mastering the Art of Recruiting the Perfect Fit
We’ve all done it. You know, dropped the F-Bomb. No, not that F*%#-Bomb – the one that is so much more than a simple word, the one that comes with all sorts of complexity … FIT. A candidate looks fantastic on paper, but then you wonder, will they “fit”? When you use the F-Bomb are you considering your identities, influence, or impact in a hiring process? Join Lo Klink to learn more about this concept and how it can be harmful or helpful to our hiring processes.
Lauren “Lo” Moser Klink, Associate Director for Special Awards and Student Engagement at the Office of Student Financial Aid at the University of Wisconsin-Madison

101 B, Street Level, Baird Center

 Breakout 5 

Sip and Predict: Sales Forecasting Success and Strategies

Not all sales forecasting methods are created equal. Accurate sales forecasts allow business leaders to make smarter decisions when setting goals, creating budgets, and reviewing other revenue impacting factors. In this session we will discuss the most effective forecasting methods available and how each might yield different results while adding value to an organization. 
Justin Rock, Deputy Secretary of Product and Sales, Florida Lottery

Stephen Schelb, Instant Game Marketing Research Analyst, Wisconsin Lottery

Ross Carter, Research Manager, Missouri Lottery

Leslie Badger, Vice President of Lottery, Scientific Games

Moderator - Jon Roth, Chief Revenue Officer, Iowa Lottery

102 DE, Street Level, Baird Center

3:30pm - 4:30pm

An International Mix: Global Lottery Insights
Rebecca Paul, President and CEO, Tennessee Education Lottery Corporation/President, World Lottery Association
Younes El Mechrafi, CEO, la Marocaine des Jeux et des Sports (MDJS)
Andreas Kötter, Chief Executive Officer, WestLotto 

Callum Mulvihill, Chief Commercial Officer, The Lottery Corporation
Moderator - Sarah Taylor, Executive Director, Hoosier Lottery
Ballrooms A+B, Street Level, Baird Center 


4:45pm - 5:30pm 

WILL Reception 
102 C, Street Level, Baird Center 


6:30pm - 10:00pm

Cheers to You! A Night of Celebrating Awards and Partnerships 

NASPL is breaking free from the banquet hall of years past and bringing the final night celebration to the Fiserv Forum! Prepare to step into the home of the Milwaukee Bucks as we proudly present a final celebration of partnership – where innovation, collaboration and achievement take place. This extraordinary event will include the announcement of advertising winners shown center court on the jumbotron, including the coveted Best of the Batch. The sounds of DJ Shawna, the official DJ of the Milwaukee Bucks, will keep the night movin'. Be mesmerized with Sky Bar views that overlook the Milwaukee skyline. Tour the Fiserv – and yes, that includes Giannis' locker. Shoot some hoops courtside. Enjoy countless good eats and drinks. This night was crafted with you in mind – let's savor the experience of brewing the best moments all week with a final night that is one for the books.
Fiserv Forum
​Transportation departs Hilton Hotel @ 6:15 PM, 6:30 PM and 7:00 PM
Transportation departs Fiserv @ 9:30 PM and 10:00 PM

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